I work privately with senior individuals and organizations operating in visible, complex, and cross-cultural environments.
Perspective, Not Performance
For much of the modern era, etiquette was reduced to rules, manners, and surface-level polish. Dr. Lee’s work approaches it differently.
Across cultures, industries, and power structures, behaviour is read instinctively. Small misjudgments can quietly undermine trust. Composure, timing, and restraint often matter more than words.
Dr. Lee advises clients on when behaviour matters, when restraint matters more, and how presence is formed in real time, in boardrooms, negotiations, dinners, public forums, and informal settings where influence is often decided.
Background & Experience
Dr. Clinton Lee holds an MBA in Finance and a Doctorate in Business Administration, with academic focus on Cultural Diversity and Organizational Behaviour.
He is a Licensed Associate of the Trompenaars Hampden-Turner Cross-Cultural Management Consulting Institute (Amsterdam) and has worked across Europe, Asia, the Middle East, and North America.
Having travelled to more than 100 countries, Dr. Lee has observed human behaviour across every level of society, from formal diplomatic environments to informal social settings where trust is built quietly and lost just as quickly.
This breadth of experience informs a practice grounded in judgment, context, and lived reality, rather than theory.
Speaking & Institutional Work
In addition to private advisory engagements, Dr. Lee delivers keynote addresses, executive talks, and corporate briefings for organizations navigating leadership, visibility, and cultural complexity.
His speaking work is known for being:
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thoughtful rather than performative
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engaging without sacrificing substance
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accessible without being simplistic
Dr. Lee has lectured and presented across four continents and is frequently invited to address audiences where perspective matters more than motivation.
Wine, Culture & Representation
Alongside his advisory work, Dr. Lee is the founder of the Asia Pacific Wine & Spirit Institute and an internationally recognized figure in wine education and cultural representation.
He has taught wine and spirits education globally for over a decade, served as an international wine judge, and worked with institutions and governments across Europe and Asia.
This background informs his understanding of hosting, dining, and social conduct as strategic tools of relationship-building rather than lifestyle pursuits.
Credentials
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MBA Finance
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Doctorate in Business Administration (Cultural Diversity & Organizational Behaviour)
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Licensed Associate, Trompenaars Hampden-Turner Institute (Amsterdam)
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Lecturer, Simon Fraser University (Canada)
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Certified International Wine & Spirits Educator
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International Wine Judge
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Founder, Asia Pacific Wine & Spirit Institute
(Full credentials available upon request.)
AS FEATURED IN
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Read the book that revives the lost art of manners
Now available on Amazon
Master The Art Of Manners
Modern Day Etiquette for Any Situation
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Manner’s matter. How you hold yourself, talk to others and engage with your surroundings can make or break an important relationship. When you meet and interact with new people, there are small, largely unspoken factors--like active listening and emotional attractiveness--that influence how much they trust and connect with you. By learning etiquette in both casual and formal settings, you will be able to find deeper, more fulfilling relationships.
Interested in Working with Dr. Lee?
Dr. Lee’s work is conducted privately and accepted on a limited basis.
If your role, organization, or visibility requires a more deliberate approach to presence, judgment, and cultural awareness, you may enquire regarding availability.
Private engagements by enquiry only.
Work conducted across North America, Europe, the Middle East, and Asia.